Five Steps to Being a Highly Visual PR Agency
A couple of years ago there was quite a flurry of discussion, panel topics and articles bemoaning the state of public relations relative to its entrenched use of words over pictures. The reason for the...
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The C-Suite Finally Embraces Social Media: Here’s What That Looks Like
It doesn’t seem that long ago that if surveyed, most CEOs would admit to either a lack of use for social media for themselves or a complete abhorrence for it. Times have changed. A recently released...
View ArticleSeven Capabilities for the PR Agency of the (Near) Future
Back in the day, PR agencies only needed two things to succeed – be a better than average writer and have a rolodex (aka database) of media contacts. (A bottle of scotch in the top desk drawer was...
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The Top 10 Global PR Agencies: Where Are They Now and Where Could They Be Headed
The economic fortunes of public relations agencies are typically subjected to the economic swings of national and global economies. So one would think that the last several years that have marked an...
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A Tale of Two Revenues
A funny thing happened in public relations in 2012. Global revenue growth bumped up 14.7% after several years of alternating single digit growth and double-digit losses during the Great Recession (see...
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5 lessons on high-impact storytelling from General Electric
A lot has been written over the last couple of years about the preponderance of storytelling and its place in content creation. A couple of weeks ago, Adweek ran an interview with Linda Boff, CMO of...
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Exploring Big Data: Insights for Agencies
For several years now, Big Data has been top of mind for a variety of industries, and that includes PR. An extraordinary amount of content has been generated about how it can benefit everything from...
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The Most Creative Agencies Inspire Purpose and Empower Consumers
A couple of weeks ago, the Holmes Report issued their fourth annual Global Creative Index and the results found Weber Shandwick on top of the overall agency ranking after placing third last year. The...
View ArticleVirtual Reality is Here To Stay, Now What to Do With It
A recent communication trend study released by Hotwire PR, indicates virtual reality (VR) could begin playing a more significant role in the coming year as companies use it to bridge the pervasiveness...
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Does the Agency Model and Leadership Impact the Future of Creativity in...
The Holmes Report recently released their fourth annual Creativity in PR Global Study and the results present a mixed bag on the status of right brain thinking in the PR profession. While there has...
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